Six Steps to Build your Opt-in-List

Money is in the list. An opt-in-list is a list of customers who are interested in the products or services which you offer. It is an essential tool for all successful internet marketers. Having a list is like having a ready-made customer group. Let us assume that you have a list of 1000 members and you send out an e mail promoting a $50 product. If only 5% of your members purchase the product, the revenue earned will be $2500. When a person visits a website for the first time, generally, he/she is not ready to purchase anything from it. It takes 3 to 5 times of contact before the person is ready to trust and purchase anything from you. An opt-in-list helps you to follow up with your customers and to gain their trust.

Here are some steps to build your opt-in-list or mailing list:--

(a) Create a separate lead capture page with only a sign-up form in it. Let your visitors know what they are going to get by signing up for your list. In exchange of their e mail IDs, give them something of value, e.g. some e book or e course or some report related to your niche.

(b) A sign-up form should be placed at the top of all the pages which receive high traffic. This includes any blogs which you may be running. Make sure that the visitors are able to see the sign-up form.

(c) A small pop up ad asking for the names and e mail addresses may be used to catch the attention of the visitors.

(d) The lead capture page may be advertised on different traffic exchanges. The members of traffic exchanges are likely to take something which is offered for free.

(e) Audio and video components may be used to direct the visitor to the opt-in-box. Use of these technologies help to increase the conversion rate by about 30%.

(f) Assure your subscribers that you do not spam or sell their e mail addresses. Do not let your visitors click a link to read the 'Privacy Statement'. It should be clearly mentioned on the opt-in-page.

How to Use Traffic Exchanges to Promote Your Website?

For success in any online business, getting a lot of traffic is the most essential ingredient. Whether you are selling your own product or doing affiliate marketing, you must drive a lot of traffic to your website. The higher the traffic, the higher will be your clicks and sales. There are different ways to drive traffic to your website -- PPC ads, article marketing, forum marketing etc. Traffic exchanges are very effective for driving a lot of traffic to any website. These exchanges work on a credit system. Here, the members earn credits by clicking and visiting other people's websites. For example, for visiting two sites you may get five credits. The credits earned can be used to show your own ads and websites to other members of the exchange.

Sometimes, when you register with a traffic exchange, you are given some bonus credits. In the members' area, you can submit the URLs which you want to be shown to other people. These URLs can be changed later, if required. You can also earn additional credits by referring other members to the exchange. In the members' area, you can keep track of the credits you have earned and those utilized for showing your site to others. Each exchange has it's own rules and systems which must be followed by it's members.

There are two types of traffic exchanges -- manual and automated. In manual traffic exchanges the members are required to surf the sites manually. They have to view each site for a fixed period of time -- which may range from a few seconds to a minute. After this period is over, they have to click a button to view the next site. But, in automated sites (also known as autosurfs), the ads come rolling in automatically, at the click of a button. Therefore, manual exchanges are much better than automated ones as in the latter, there is no guarantee that your ads are being actually seen by somebody. In manual sites, you can be sure that your ads are actually viewed.

The greatest disadvantage of traffic exchanges is that the traffic received is not targeted and the sales conversions are usually very low. A lot depends on the title and description of the ads which are put in. But traffic exchanges have been found to be successful with lead capture pages or splash pages and for promoting multilevel marketing programs.

Earn Money Online by Writing Articles

You can earn a good money by writing articles and selling them online. Each article
which you write can be used several times to generate a lot of money. www.
associatedcontent.com is a website where you can submit your articles. You can submit your articles either exclusively or non-exclusively. The term 'non-exclusive' means you can use or sell the article at other places. If the article is selected,
Associated Content will pay you an upfront fee. The fee ranges from $3 to $20,
depending upon the length and quality of the article. One can earn a good money by
selling articles on Associated Content.

To be a member of Associated Content, you must be a citizen or legal resident of the
United States and be at least 18 years of age. You must have a Paypal account to get
paid.

Another article site which pays well and accepts all international members is www.
constant-content.com . It is similar to Associated Content but the difference is
that you don't get an upfront payment. You can list your article for sale and quote
your own price. They also have a job posting site where different individuals and companies may list the particular type of articles that they need and the amount
which they are willing to pay. You can even get paid $25 for a 400 word article.

Both Associated Content and Constant-Content are free to join. You can start uploading articles as soon as you get registered with them.

You can also bid for writing projects advertised in freelance sites like Scriptlance.
com, Getafreelancer.com etc. Once you can establish your name, you can earn good
money from these sites.