Good quality links from reputed sites (which have the same topic as yours), is crucial for getting a high rank in the search engine results. When visiting a website, the search engine bots look at the quantity and quality of the incoming links to that site. The higher the number of quality incoming links, the higher will be the position of the site in the search engines. Directory submission is the most widely used link building method used by online marketers. Some of the benefits of directory submission are as follows:--
(a) Increases your backlinks.
(b) Leads to frequent visits by the search engine robots.
(c) Helps in search engine indexing.
(d) Drives traffic to your site.
(e) Promotes brand awareness.
The following are some tips to help you submit your site to different
online directories:--
(i) Research -- Before you start submitting your site, research each directory, the guidelines for submission and the different categories. Make sure that the concerned directory has the relevant category for your site.
(ii) Category -- Selection of the most appropriate category is vital. Your site is likely to get rejected if the same is submitted to the wrong category. If there are two categories which are relevant to your site, submit to the one which has the least number of links.
(iii) Make sure that your site is ready for submission and is not full of broken links. Read the directory submission guidelines and follow them.
(iv) Description -- Write a short description of your website. Generally, most directories require a description of not more than 150 - 250 characters or 15 - 25 words. However, some directories may accept a smaller/larger description. This description will be displayed below the link of your site. Try to incorporate your important keywords in the description. But do not stuff too much keywords or it may sound spammy. Make sure to describe the site and not the business. Never use any promotional language. Be very clear and professional in your approach.
(v) Title -- In the title, list the official page title of your site. If possible, try to include the primary keyword for your homepage in it.
(vi) Keywords -- Many directories would require you to submit your keywords, in addition to the description of your site. Therefore, you should list the keywords/keyphrases in order of importance. Some directories may want the keywords/keyphrases separated by commas whereas others may want them separated by spaces. So, you should make two lists, formatted in two ways.
(vii) Follow-up -- After you submit your site to a directory, keep track of the submission to see when the same has been added to the directory. If the site has not been added within a reasonable time, it may be resubmitted after four weeks.
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